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Module 3: Engaging your Audiences
In Module 3: Engagement, you will learn how to build and execute comprehensive engagement plans that maximize the probability of successful change outcomes. Building upon the strategic foundations set in Module 2, this module focuses on leveraging effective communication techniques to engage your audience meaningfully. Through a combination of pre-lesson research, theory sessions, interactive role-playing workshops, and practical assignments, you will develop the skills necessary to design and implement impactful engagement strategies tailored to various change scenarios. Get ready to master the art of engaging stakeholders and driving change with confidence!
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01
Investigating Engagement Methods & Tools
Pre-Lesson Homework
Start by researching common and modern communication channels that could support the audiences involved in Modules 1 and 2. This homework sets the stage for understanding the best ways to reach and engage your audience effectively.
02
Communication Channels Mastery
30-Minute Online Lesson
Join a theory session where the trainer introduces you to various communication channels, including emerging digital adoption platforms. Learn how and when to use these tools to maximize engagement.
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03
Role-Playing Workshop - Head of Communications
1-Hour Online Group Role Play
Participate in a group role-play activity where the trainer acts as the Head of Communications. Your task is to develop key messages and a communication plan for the end-user facing change scenario. Split into groups, discuss your strategies, and present your plans for review.
04
Crafting the Engagement Plan
Offline Group Homework Assignment
Work offline with your group to build a detailed communication and engagement plan. Highlight the key messages and actions required by the audience and propose effective ways to implement the plan. Submit your work for feedback.
05
Collaborative Review - Refining the Plan
1.5-Hour Online Lesson
Review the different group plans together, selecting the best elements from each to create a cohesive and effective engagement plan for the end-user change scenario. Share experiences and refine your strategies through collaborative discussion.
06
Strategic Communication - Technical Change
30 - Minute Online Lesson
Dive into a theory session focused on developing engagement plans for technical changes with business operational risks. Learn the nuances of communicating complex technical changes effectively.
07
Planning Workshop - Technical Change Scenario
1-Hour Online Group Role Play
Engage in another role-play workshop, this time focusing on a technical change scenario. Collaborate to identify key messages and develop a communication plan that addresses operational risks.
08
Engagement Strategy Development
Offline Group Homework Assignment
Create a comprehensive communication and engagement plan for the technical change scenario. Work offline with your group to highlight the critical actions and propose effective communication strategies. Submit for feedback.
09
Review and Enhance - Group Discussions
1.5-Hour Online Lesson
Review and discuss the group plans, incorporating feedback to enhance your strategies. Share insights and address challenges related to communicating technical changes.
10
Cultural Change Communication
30-Minute Online Lesson
Learn about the unique challenges and strategies for communicating cultural and behavioral changes. Understand the importance of addressing cultural shifts to ensure successful change adoption.
11
Cultural Change Workshop
1-Hour Online Group Role Play
Participate in a role-play workshop focused on cultural change. Develop key messages and a communication plan that addresses behavioral changes and aligns with organizational culture.
12
Integrated Engagement Plan
Offline Group Homework Assignment
Work offline with your group to build an integrated engagement plan that covers all change scenarios. Highlight key actions and propose a holistic communication strategy. Prepare for a 15-minute steering committee presentation and submit your work for review.
13 Final Review - Comprehensive Plan
1.5-Hour Online Lesson
Review the integrated engagement plans and discuss your experiences. Refine your strategies and share best practices. Conclude with follow-up questions, with the trainer providing feedback from a stakeholder perspective.